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Why Choose Outdoor
Outdoor advertising remains the strongest and most effective form of advertising as billboards are placed where people work, commute or even shop on a daily basis. Known for being impossible to miss, billboards are big, bold, colourful and non-invasive making consumers highly receptive to sites of all shapes and sizes.
Prior to COVID lockdowns, Out of Home advertising was the only advertising medium that had grown year after year the past 7 years. Now on the other side of the pandemic, consumers are outdoors more than ever making it an ideal time push your brand message.
IMPACT – 77% of Aussies believe that ads on outdoor advertising sites make a brand more desirable (Source: Civic Outdoor)
Uncluttered Environment - 40% of Regional Aussies say that there aren’t too many billboards around, so they stand out, with recall up to 80% for some advertisers (Source: Boomtown)
Value for money – When compared to all major advertising mediums, the Cost per Thousand impressions (CPM) is by far the lowest. Our CPM’s range from 5c to $12 where other mediums come in as high as $200.
Conversion rates high– According to the consumer research company Arbitron, over two-thirds of travellers make their purchasing decisions at some location outside of their home over the course of a typical week; over half report making their purchasing decisions most frequently when they a not home
Why Choose Regional
Our market is regional Victoria and there is no better time to push your brand message in places such as Ballarat where it is ever evolving due to the current Regional Vic BOOM.
Thousands have turned their back on the CBD opting for the more simplistic lifestyle of Regional Victoria. A move to remote working from home for millions has seen wider Ballarat’s population for example, grow as much as 8% to 167,000 (Source: REA.com.au) in the past 12months.
Why Choose Ballarat
Ballarat’s wider popular grew as much as 8% in 2019 and with COVID now virtually behind us and thousands relocating to live amongst Ballarat’s attractive lifestyle, this figure is expected to rise exponentially by the end of 2021.
Proximity to Melbourne – locations within the town provide a drive that’s as little as an hour to the Melbourne CBD
Education – Ballarat boasts a large selection of schools which consist of some of the highest performing private and public schools in Victoria
Affordable family living – Medium house price $455,000
Development - $100m Govt Hub development leads the charge as one of many huge Infrastructure developments in the city.
Student Population – With a large student population, targeting the Ballarat market allows you to build brand awareness at the millennial stage